Edward Ju (gundam@loop.com)
Thu, 23 Dec 1999 12:23:46 -0800


>If marketing tactics haven't changed since I last laid my eyes on a book on
>the subject, I believe this is a test phase - so there's nothing to worry
>about.
>
>Shelf space is expensive in these stores - so I don't think Bandai will go
>all out yet to purchase good shelf space until the Gundam Wing series
>starts. I think they're just testing initial reactions to the packaging,
>prime locations and passerby looks - finding out what works and what
>doesn't.

Of 3 TRUs in my area that stock Gundam kits, 1 keeps them at the coveted
end cap near the central aisle. The other one did the same but moved them
to the end cap at a corner that rarely gets traffic at all. The other one
just shelves them with the other model kits. It seems like management gets
final say about where to stick them.

>Wait a while - the Gundam wave in the US will come as soon as the show hits
>on cable. Pokemon will become a distant memory soon...
>
><evil laugh....>

Dream on - Pokemon is network TV, Wing on cable will be considered a major
success if it reaches an audience even half the size of Pokemon's.

Eddie

              .-/ Email: gundam@loop.com .-.
          _.-~ / _____ ______ __ _ _ _ ___ | ~-._
          \:/ -~|| __||_ __// || | | | /| | / __/| .\:/
           / || __|:| |\:/ ' || |__| |_/:| || (:/:| \
          / /\/| ||____|:|_|:/_/|_||____|____||_|:\___\| |\ \
         / /:::|.:\::::\:\:\:|:||:||::::|:::://:/:/:::/:.|:\ \
        / /:::/ \::\::::\|\:\|:/|:||::::|::://:/\/:::/::/:::\ \
       / .::\ \-~~~~~~~ ~~~~ ~~ ~~~~~~~~ ~~ ~~~~~-/\/:.. \
      /..:::::\ http://www.loop.com/~gundam /:::::..\
     /::::::::- -::::::::\
     \:::::-~ I am an authorized EarthLink Agent. Ask ~-:::::/
      \:-~ me how to switch from your ISP to EarthLink free! ~-:/

-
Gundam Mailing List Archives are available at http://gundam.aeug.org/



This archive was generated by hypermail 2.0b3 on Fri Dec 24 1999 - 05:24:48 JST