Edward Ju (gundam@loop.com)
Fri, 17 Dec 1999 12:49:47 -0800


>This is my thinking on why they call it an action figure instead of a model.
>
>This ad appeared in a comic book. One of the strong side businesses in the
>comics world is action figures. There is a strong collectors appeal in
>action figure sales, I think the ad is targetted at these collectors, rather
>than little kids who play with their figures in the sandbox.
>
>I think that anyone who buys GW kits expected action figures is going to be
>disappointed long before they fall apart from thrashing... they won't get
>past the 'some assembly required' :)
>--
>-scott \\ sdiberar@student.umass.edu

The notion of mecha models with movable joints and articulated posability
is not as accepted in the West as it is in Japan. That probably explained
why they decided to use a more descriptive term like "action figure".
By calling them models, less informed consumers may think they are fixed
pose kits like the comic character vinyl/resin kits that takes a professional
modelbuilder to do it justice, and walk away immediately. "Action figure"
makes it sound cheap and less intimidating, and if they can get past the
"assembly required" part, they will find the kits to be way cooler than the
usual action figures because of the details and articulation.

Eddie

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