Edward Ju (gundam@loop.com)
Wed, 13 Oct 1999 16:51:27 -0700


>On Oct 13, 4:22pm, Edward Ju wasted bandwidth discussing:
>> Subject: Re: [gundam] The Uglyness of Turn X
>>
>> >Great idea. And maybe more battles with just tanks and such (and maybe
>>some
>> >mobile suits show up in the middle of them) or animate some of those cool
>> >side stories already! What's wrong with Sentinel stuff or the F90 or Blue
>> >Destiny stuff that they can't be animated?
>> >
>> >
>> >
>> >Alfred.
>>
>> Why sponsor a show where your chance of selling merchandise cannot be
>> maximized?
>>
>> Eddie
>
>
>Define "cannot be maximized". Are you implying that Bandai's marketing
>team has been trained to only market Gundam models and toys? They can't
>come up with a way to sell (through hype of a new show/concept, packaging,
>special offers, etc.) other models or ideas? How many shows of the type
>I've described have been failures? Can you prove that they have actually
>"maximized" their marketing for the past shows/OVAs?
>
>Why be so narrow minded about a "different" approach to Gundam? What's
>stopping them from maximizing selling merchandise for a new series, no
>matter what it's about? Shit, George sold a lot of Jar Jar toys even
>though every person I've every talked to about it hates that character.
>Marketing can sell anything.
>
>
>
>Alfred.

You are reading the whole thing wrong.

All the potential series you mentioned are based on a merchandise line -
Sentinels - existing kits, Blue Destiny - existing video games, etc.
Making a series based on them basically cannibalizes your own market
segment in the respective area - you can come up with a new Blue Destiny
game or a new line of Sentinel kits, but there will be cheapskates and
people who sees through it all and refuse to buy the "new products", which
were the same thing in a new bottle.

OTOH, creating a new series based on entirely new designs such as Turn A
leaves every department wide open for new merchandise.

I fail to see why you mention Jar Jar in support of your point, since it is
a brand new character introduced in Episode 1, not a retread of something
fans are already familliar with.

Eddie

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