reika (reika@clear.net.nz)
Mon, 11 Oct 1999 10:11:35 +1300


Master Asia wrote:

> >Just out of curiosity, the impression that I got from the GML was that
> >MG Zeta wasn't profitable for Bandai. What about GP-02a?
>
> MG Zeta?!! Its one of the better selling kits.

There is a difference big between margins and
volumes. Have you ever heard of a loss leader? A
loss leader is a product sold below or near cost
to entice purchasers to other itmes, or in the MG
case, entice purchasers to look into other MG
kits. But I highly doubt Bandai would make a kit
to be a loss leader.

-- 
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      Big bore exhausts are for V8 wannabes
                  Michael Ip
               reika@clear.net.nz               
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