Banner Advertising Survey


Courtney Self (survey@mfrog.com)
Thu, 17 Dec 1998 08:29:23 -0500 (EST)


Greetings:

I am graduate student for the University of Phoenix, completing my final business project for my MBA degree. I would be grateful if you would spare 5 minutes to complete a short 32-question survey about banner advertising. As an incentive for those who completely fill out the survey, I am offering a drawing for a FREE remote mouse. Your chances are good, since I will stop the survey after receiving a few hundred responses. Please link over to http://www.mfrog.com or fill out the copied survey below. Thank you for your time and this will be the last email you receive from me.

Courtney

Special Instructions

To complete this survey, please type in your answers after each colon (:) as appropriate. Do not edit or rearrange the items listed within a question, so that we can correctly determine your answers.

Q. 1
Does your company currently have a web site on the Internet?

     [Please type an X after the appropriate choice (select only one item).]
     Yes,:
     No, [skip to question 14]:
     Not Sure:

Q. 2
Who developed your web site?

     [Please type an X after the appropriate choice (select only one item).]
     An outside Web Development Company:
     Employee on Staff developed web site:
     Not Sure:

Q. 3
Who maintains the updates to your web site?

     [Please type an X after the appropriate choice (select only one item).]
     An outside Web Maintenance Company:
     Employee on Staff maintains web site:
     Not Sure:

Q. 4
How satisfied are you with the amount of visits to your web site?

     [Please type an X after the appropriate choice (select only one item).]
     Very Satisfied:
     Somewhat Satisfied:
     Not Very Satisfied:
     Not At All Satisfied:

Q. 5
How satisfied are you with the amount of direct business generated from your web site?

     [Please type an X after the appropriate choice (select only one item).]
     Very Satisfied:
     Somewhat Satisfied:
     Not Very Satisfied:
     Not At All Satisfied:

Q. 6
Do you currently use any banner advertising to advertise on the Internet?

     [Please type an X after the appropriate choice (select only one item).]
     Yes:
     No:
     Not Sure:

Q. 7
Do you currently have banner advertising space available on your web site?

     [Please type an X after the appropriate choice (select only one item).]
     Yes:
     No:
     Not Sure:

Q. 8
If any, what banner advertising company have you used for banner advertising?

      [Please type an X after each choice that is appropriate.]
     LinkBuddies:
     DoubleClick:
     Exchange It:
     Link Exchange:
     Other:
     None [go to question 14]:

Q. 9
How did you purchase the banner advertising?

      [Please type an X after each choice that is appropriate.]
     Web Site:
     Direct Mail:
     E-mail:
     Phone:
     Someone Else Purchased:
     Not Sure:

Q. 10
Are there features that this product does not have that you would want out of a banner advertising company?

     [Please type an X after the appropriate choice (select only one item).]
     Yes:
     No:
     Not Sure:

Q. 11
How much did you pay for your banner advertising?

     [Please type in a value from -16000 to 16000.]
     Answer:

Q. 12
How do you pay for banner advertising?

      [Please type an X after each choice that is appropriate.]
     Pay On Click Per Thousand Basis:
     Pay On number of Click-Thrus:
     Trade Banner Ads For No Cost:
     Other:

Q. 13
How satisfied are you with your banner advertising?

     [Please type an X after the appropriate choice (select only one item).]
     Very Satisfied:
     Somewhat Satisfied:
     Somewhat Dissatisfied:
     Very Dissatisfied:

Q. 14
Of the following list of features, please select the top three that would be of interest to you.

      [Please type an X after each choice that is appropriate.]
     Local Presence:
     Banner Ad Development:
     Search Engine Placement:
     Web Site Development:
     Sales Assistance:

Q. 15
Of the three features you just listed, please rank them first, second and third in importance to you.

     First:
     Second:
     Third:

Q. 16
Are there any additional features that would be of importance to you? If not, go to question 17.

     Additional Feature 1:
     Additional Feature 2:
     Additional Feature 3:
     Additional Feature 4:
     Additional Feature 5:

Q. 17
How much would you be willing to pay for a product with these features?

     [Please type in a value from -16000 to 16000.]
     Answer:

Q. 18
If this banner advertising product was priced at $99.00, how likely would you buy it?

     [Please type an X after the appropriate choice (select only one item).]
     Completely likely to buy:
     Somewhat likely to buy:
     No Opinion:
     Not very likely to buy:
     Not at all likely to buy:

Q. 19
How much are you authorized to spend on new products?

     [Please type in a value from -16000 to 16000.]
     Answer:

Q. 20
How would you rate a price of $99.00 for this is product?

     [Please type an X after the appropriate choice (select only one item).]
     Extremely High:
     Somewhat High:
     Just Right:
     Somewhat Low:
     Extremely Low:

Q. 21
Through what means would you be most likely to purchase this product?

     [Please type an X after the appropriate choice (select only one item).]
     Email:
     Direct Mail:
     Web Site:
     Classified Advertisement:
     Telemarketer:

Q. 22
Through what means would you be least likely to purchase this product?

     [Please type an X after the appropriate choice (select only one item).]
     Email:
     Direct Mail:
     Web Site:
     Classified Advertisement:
     Telemarketer:

Q. 23
Which of the following best describes your company's primary business?

     [Please type an X after the appropriate choice (select only one item).]
     Agriculture:
     Construction:
     Finance, Insurance, Real Estate:
     Government:
     Health Care:
     Manufacturing:
     Mining:
     Retail:
     Services:
     Transportation:
     Communications:
     Utilities:
     Wholesale:
     Nonprofit:
     Other:

Q. 24
What was your organization's total gross sales volume for last year?

     [Please type an X after the appropriate choice (select only one item).]
     Less than $100 thousand:
     $100 thousand - $200 thousand:
     $200 thousand - $300 thousand:
     $300 thousand - $400 thousand:
     $400 thousand - $500 thousand:
     $500 thousand - $1 million:
     $1 million - $50 million:
     $50 million - $500 million:
     $500 million or more:
     Not applicable:

Q. 25
How many people are employed in your entire organization, including all branches, divisions and subsidiaries?

     [Please type an X after the appropriate choice (select only one item).]
     Less than 10:
     10 - 19:
     20 - 49:
     50 - 99:
     100 - 499:
     500 or more:

Q. 26
Which of the following best represents your job title?

     [Please type an X after the appropriate choice (select only one item).]
     CEO/President/Owner/General Manager:
     Vice President/Assistant Vice President:
     Treasurer/Controller/Chief Financial Officer:
     Director/Assistant Director/Section Head:
     Manager/Assistant Manager:
     Supervisor/Assistant Supervisor:
     Administrative Support/Clerical:
     Other:

Q. 27
In which department do you primarily work?

     [Please type an X after the appropriate choice (select only one item).]
     General Management:
     Sales:
     Marketing:
     Manufacturing:
     Research Development:
     Production:
     Customer Service:
     Purchasing:
     Finance/Accounting:
     Other:

Q. 28
How would you characterize your involvement in the decisions about acquiring products and services for your organization? (Select all that apply.)

     [For each item, please type an X after the appropriate choice (select only one per item).]
      Determine the need:
          Yes:
          No:
          Not Sure:

      Determine specifications:
          Yes:
          No:
          Not Sure:

      Evaluate suppliers:
          Yes:
          No:
          Not Sure:

      Set standards for your organization:
          Yes:
          No:
          Not Sure:

      Recommend suppliers:
          Yes:
          No:
          Not Sure:

      Approve expenditures:
          Yes:
          No:
          Not Sure:

      Approve suppliers:
          Yes:
          No:
          Not Sure:

Q. 29
What is the total value of the products or services that you anticipate being involved in purchasing for your firm in the next 12 months?

     [Please type an X after the appropriate choice (select only one item).]
     Under $1,000:
     $1,000 - $9,999:
     $10,000 - $19,999:
     $20,000 - $29,999:
     $30,000 - $39,999:
     $40,000 - $49,999:
     $50,000 - $99,999:
     $100,000 - $499,999:
     $500,000 - $999,999:
     $1,000,000 or more:

Q. 30
How old are you?

     [Please type an X after the appropriate choice (select only one item).]
     Under 16:
     16 - 19:
     20 - 30:
     31 - 40:
     41 - 50:
     51 - 60:
     61 - 70:
     70+:

Q. 31
Which of the following best represents the highest level of education that you have completed?

     [Please type an X after the appropriate choice (select only one item).]
     Some high school or less:
     High school graduate:
     Attended some college:
     Associates degree:
     Bachelors degree:
     Post-college graduate:

Q. 32
Gender
What is your gender?

     [Please type an X after the appropriate choice (select only one item).]
     Male:
     Female:

THANKYOU!!!! You will be contacted via email if you win the prize.



This archive was generated by hypermail 2.0b3 on Thu Dec 17 1998 - 22:49:56 JST